Microsoft Silverlight becomes Official Streaming Media Platform for the Emmy Awards

Kevin Hoffman writes that he caught a reporter on an entertainment show going on about the Emmy Awards using Silverlight as their official streaming platform.

He says the reporter then went on to give a 30 second canned speech about the benefits of Silverlight rich video streaming technology.

Kevin then goes on a bit of a tare about the ethics of Microsoft buying their way into the Emmys.

I feel insulted and demeaned that Microsoft would flat-out buy their way into this situation.

How is this any different than P-Ditty drinking a Pepsi on camera? Welcome to marketing in the 21’st century Kevin.